The Challenge of Global Branding among Chinese Brands- Closer than you Think

posted: > 10 days ago
Source: Supply Chain Matters

I came across a Wall Street Journal article, Chinese Firm Meets Global Branding.  This article outlines the market strategies of Chinese firm Changzhou Asian Endergonic Electronic Technology Co., or its English brand, Züuma (pronounced zoo-ma), a name created by its U.S. partners. This firm manufactures the portable dashboard mounts that house many of our portable [...]